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Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject.
- Sales Rank: #1263696 in Books
- Brand: Brand: Palgrave Macmillan
- Published on: 2011-04-15
- Released on: 2011-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .89" w x 7.47" l, 1.95 pounds
- Binding: Paperback
- 392 pages
- Used Book in Good Condition
Review
'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' - Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK 'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK 'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK
About the Author
DAVID CAMPBELL is senior lecturer in accounting and business ethics at Newcastle University Business School, UK. He is examiner for the ACCA professional paper P1 and is an external examiner at the University of Northampton and at the UHI Millennium Institure in Inverness. David is on the editorial boards of 'Accounting Forum' and 'Business Ethics: A European Review'.
PROFESSOR DAVID EDGAR is Head of Strategy, Innovation and Enterprise at Glasgow Caledonian University. He is currently external examiner for the MBA at the Newcastle University Business School, and for undergraduate programmes at Leeds University. David is on the editorial board of four journals, and regularly reviews for a further seven.
PROFESSOR GEORGE STONEHOUSE is Dean of Napier University Business School (NUBS), having previously been Associate Dean and Professor of International Strategic Management at Newcastle Business School. He has wide international experience in both business and academia and is Professor of International Strategic Management at NUBS, an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics Beijing, University of Wuhan, Qingdao University and University of Zhengzhou, Peoples Republic of China.
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